2012-03-17

Why Political Online Marketing for Elections & Campaigns Require Regulatory Safeguards

For the last several years, we have closely followed the growth of digital marketing used by campaigns and special interest groups.  It was always evident to us that we would conduct our elections and shape political influence through digital marketing.   But this new medium, able to capture our thoughts, interests and desires in an instant; which can follow and track us whereever we go and do online; that can sell the right to target us with an interactive ad to the highest bidder in milliseconds; and has gathered and analyzed data about our finances, health, kids, race/ethn

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