2012-03-12

Google is working to help advertisers better understand the power and impact of digital marketing, through its Project Re: Brief initiative.  The online ad giant is reworking classic campaigns if they were created today, using powerful interactive techniques targeting mobile and PC platforms.  One of the reworked campaigns is for the classic Coca-Cola "buy the world a coke" ad from the early 1970's.  In its revision, Google offers teens as the target audience.  Nevermind, the yo