2012-02-26
Dueling Do-Not-Tracks? Does the DAA/IAB Fear of Multi-stakeholder Process Doom Real Privacy Controls?
Submitted by demedia on Sun, 02/26/2012 - 15:43Is the development of a global, uniform, and powerful means of protecting some of a users information online about to be derailed? That's certainly a possibility, given this week's White House's endorsement of the Digital Advertising Alliance (DAA) plan to implement its own form of do-not-track (DNT). The ultimate fate of the World Wide Web Consortium's (W3C) own work to create a "tracking-protection" standard--one that would likely be more effective--is in doubt. It's precisely because the DAA and i
