2012-01-12

For decades, children have been big business--the source for buying toys, games, clothes and now lots of high-tech goodies.  Marketers have tried to treat kids as young adults--unleashing an array of ad campaigns designed to get them to buy or "pester" their parents.  Media companies and marketers, for the most part, have opposed regulatory safeguards that would protect young people from such unfettered advertising (kids TV is a great example).  It comes as no surprise to anyone that one reason media and marketing companies want unfettered access to influence kids,