2011-12-15

Google User Tracking and Ad Targeting: "a single creative concept [will] create millions of permutations based on the user"

Submitted by demedia on Thu, 12/15/2011 - 15:17

The integration of data on users and their networks along with advances in digital ad creation now permits many more variations of a interactive ad that's based on the unique behaviors of an individual.  It's one of the key issues involved wth the fight to protect online privacy.   Here's an excerpt from today's on Google's Neal Mohan (from Campaign Asia):

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