2011-12-13

Wiley Rein Fearful of Proposed Policies to Protect Kids Privacy/the Digital Scrooge Tries to Save the Data Collection Past

The folks over at Wiley Rein--the Washington legal and lobbying firm which has long represented the largest media companies--are apparently apoplectic that the good people at the FTC want to do a better job in protecting the privacy of children under 13.  See their missive below on the FTC's proposed changes to COPPA.  Wiley appears to want to keep the FTC from making the appropriate policy changes that nearly everyone familiar with the digital data collection, profiling and targe

Data Tracking, Profiling and Targeting Comes to Your Ad via new Meta Data initiative. Ads will further spy on you

Anyone who has read my Digital Destiny book will see how this announcement by the ad lobby raises additional privacy and consumer protection concerns.  Here's the excerpt from the trade story:
 

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