2011-12-09
Facebook uses neuromarketing research to back its online ad clout--tracking brain/subconscious behaviors
Submitted by demedia on Fri, 12/09/2011 - 16:22Facebook's expansion of its data collection and ad targeting system includes a recent alliance with the Nielsen company, to help it validate its worth to the largest global advertisers. Now Facebook is working with Nielsen's new neuromarketing service Neurofocus. Like other major online marketers, Facebook is researching how its ad system influences the unconscious perceptions and emotions of individuals. It has just released a new study done with Neurofocus documenting the &qu
