2011-11-09
Digital Ad Alliance: Will it Fool FTC and Place Privacy Further at Risk?
Submitted by demedia on Wed, 11/09/2011 - 14:32The US Federal Trade Commission is placing the privacy of Americans in danger if it continues to accept the deeply flawed Digital Advertising Alliance "icon" scheme. Yesterday, the DAA's campaign to fight off reasonable privacy regulation continued through its release of a document covering "Multi-Site" data. Some people at the FTC thought this is an important step because it moves beyond behavioral targeting to in
