2011-10-07
Facebook Tells Biggest Advertisers: "Before Facebook the web was like a masked ball...3 social Graphs within Facebook"
Submitted by demedia on Fri, 10/07/2011 - 14:29Here are revealing excerpts from the recent Omnicom Media and Facebook event in London. It illustrates the dangers of powerful forces shaping our digital media experiences without the kind of disclosure, user control, transparency and privacy rules required for democratic societies. Excerpts:
Tales of Big Data & Consumer Privacy Threats. Coca Cola on datamining: "data whisperers will become the new messiahs"
Submitted by demedia on Fri, 10/07/2011 - 13:28The food and beverage industry is in the forefront of using digital media marketing, including data collection (social media, mobile, gaming, etc) to target youth and others. Anyone who thinks that the mobile applications arena doesn't pose serious privacy and consumer protection concerns--from kids, teens to adults--just isn't following the growth (and consequences) of locational marketing. We can't resist running this
