2011-09-30

Facebook and its "Sponsored Stories" for Marketers:"increase and amplify the impact of brand-related actions taken by consumers"

Submitted by demedia on Fri, 09/30/2011 - 15:58

While Facebook largely denies that its recent changes are related to maximizing its ability to capture and capitialize on the information of its users and their friends, it's important to follow the business model.  Recent comments by Time Warners' The Cartoon Network on its use of Facebook help to clarify the intent of what Facebook is doing. 
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