2011-09-26

Google has been expanding its China online advertising business through its DoubleClick data targeting division, according to a report published by the Beijing-based "The Economic Observer."  The new story explains that "Google has passed the annual inspection as an Internet Content Provider in China," and is based on comments made by Liu Yun, a Google executive there.  The article underscores why more should be done to press Google to explain what it's done in China since the

As CDD's report on digital alcohol marketing documented, alcoholic beverage marketers are using the full range of online ad tools to target users--including young consumers.  Facebook, as part of its "do everything to boost our revenues prior to our IPO" strategy, just made a deal with Diageo--which produces well-known brands as Captain Morgan, Smirnoff, Jose Cuervo, etc.  Facebook is saddling up to the digital ad bar to help Diageo use its social targeting clout.  Already, a "