2011-09-16

Digital ad companies such as Google, Microsoft, Yahoo and others tout their ability to "convert" an individual to engage in some action--buying a product, clicking a video, filling out a form, and other proactive responses.  Digital marketing companies want to generate more revenues by taking credit for how they have influenced your online behaviors--over the course of a day, week, month or even more.  So-called "conversion tracking"--which is really online surveillance--is used by many companies online.