2011-09-05

Facebook Boosts Marketing Impact via "Curating Identity" of Users

Submitted by demedia on Mon, 09/05/2011 - 14:28

As Facebook expands its marketing services for the largest global brands, and works to broaden digital ad revenues, it has been pitching to multinational advertisers that they should create campaigns based on a "social by design" concept.  The goal is to help marketers foster brand "communities" of fans and supporters who can promote the product or service to their friends, which h

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