2011-02-06

The recent flare-up/digital privacy food fight between Microsoft and Google (including full-page print ads from Microsoft) shouldn't distract from a key point:  digital marketers like Google and Microsoft are basically doing the same things--despite whatever "spin" they place on it.  Digital advertising is a global business whose business model for online data collection and profile-based targeting across all platforms are being engineered by Google, Microsoft and a few other leaders.  Facebook's expansion of viral and peer to peer marketing has also shaped online d