Articles

Google's plans to target kids with marketing and ads/Strong safeguards required/Must demonstrate corp. responsibility

Whether a scoop or a purposeful leak to the The Information online news site in order to gauge political reaction, Google's plans to begin micro-targeting children 12 and younger is a critical public policy and child welfare issue.  As the leading digital

Facebook's geolocation tracking & targeting "research"--tracking your "mobile signal" to boost Ikea sales

Marketing companies test--yes, that's what they do.  But in the digital age, where the ability to closely follow, analyze and influence an individual based on their location and data is a common practice, market research requires new safeguards.  Agencies working with Facebook just won a award for its use of research in the EU.  But what was done raises questions, and is linked, in our opinion, to Facebook's work to

Facebook's "research" to help its advertisers better target you, inc. with Instagram

Facebook is expanding its research activities in order to encourage the largest brand advertisers to spend more money on its online and mobile platforms.  Its research isn't really about objective scholarship--but about better targeting you and your network of friends and contacts.  For example, Facebook is using research to enhance how its Instagram acquisition can make more money, recently explaining that "Instagram is an incredible platform for marketers to influence the way people feel about the world." Facebook's

Facebook's "emotional" research--it's all about better influencing you, inc, subconscious level, & collecting data for marketers

Facebook is in the business of delivering you and your network of friends and relationships to advertisers and marketers.  You are its product, that it serves up to fast food, credit, entertainment, alcohol, apparel, and even political campaigns.  Facebook's research department is all about improving how it helps getting individuals to better respond to marketing, especia

Simultaneous ad targeting while you watch TV and also on mobile devices begins [Big Data Watch]

Marketers are now sending the same or related ads to our mobile phones and tablets as we also view television.  Aware of the growth of so-called "cross-platform" behavior, where we consume video and other content across multiple screens often at the same time, advertisers and media companies don't want our eyes, mind or buying fingers to stray away from the commercial (or political) message.  The growth of persistent cross-device i

Databrokers says that "all [consumer] information must be linked," inc. offline and online. Business model at odds with privacy

The recent FTC databroker report was a important review of contemporary data collection practices.  The dominant paradigm is to collect and merge every bit of our information, what the data company Merkle has defined as "connected recognition."  We are assessed, scored and our information then used in "actionable" ways--for targeting, influence-building or to ignore us as unworthy prospects.  It's the business model t

Alibaba IPO Raises Privacy, Consumer Protection, Environmental Sustainability and Civil Liberties Issues for China

China and Southeast Asia are key targets for the digital marketing industry, given the huge numbers of mobile-connected and online youthful "consumers."  An array of interactive campaigns can be found in that region, promoting junk food, financial products, alcohol beverage

The President's Big Data Report by PCAST--Examining Conflicts of Interest

For its technical report on "Big Data," the President's Council on Science and Technology has a select "Big Data and Privacy Working Group."  It is comprised of a smaller number of PCAST Advisor members.  But the group includes a number of individuals who have either direct or related links to the data collection industry.  These conflicts should have been addressed by the White House.
 

A "Green Light" for more Data Collection: Examining the White House Big data report [Part 1]

Two reports were released by the White House yesterday on Big Data.  The first was one led by John Podesta (working with former Google/Twitter privacy official Nicole Wong) and the second by the President's Council of Advisors on Science and Technology [PCAST].
 

Syndicate content