Youth Digital Marketing

Are brands privacy and consumer protection deaf?  Here's what Pepsi's leading social media marketing executive writes in Ad Age today [excerpt]:

CDD has researched and written four case studies on digital food marketing as part of its new report--and they are summarized along with visual and other documentation at our digitalads.org site.  There's a history on the role of behavioral profiling and targeting used by Coca Cola; one on how McDonald's created immersive experiences via a tie-in with the film Avatar; how food and beverage companie

Yesterday, CDD and its partners NPLAN and BMSG released a major new report which explains the wide range of techniques and applications used digitally to target teens.  But it also illuminates what goes on for many people online.  From mobile/locational targeting, to social media surveillance, to stealth viral marketing, to data collection and behavioral profiling and--neuromarketing.  There's a shorter version of the report available as well.  The report was included as part of the FT

 
 
Consumer Groups File FTC Complaint Against PepsiCo for “Deceptive and Unfair Digital Marketing Practices” Targeting Junk Food to Teens
 
Complaint Accompanied by New Report Identifying “Problematic Practices” used by Digital Food and Beverage Marketers
 

Summary of Testimony
Kathryn C. Montgomery, PhD

Letter sent to FTC Chairman Leibowitz and commissioners Brill, Ramirez, Kovacic and Rosch by American Academy of Child and Adolescent Psychiatry, American Academy of Pediatrics, Benton Foundation, Center for Digital Democracy, Center for Science in the Public Interest, Children Now, Consumer Action, Consumer Federation of America, Consumers Union, Consumer Watchdog, and U.S. PIRG.