Youth Digital Marketing
FTC Proposes to rein in data brokers that target children, responding to advocates call to ensure COPPA addresses real-time targeting system
Submitted by demedia on Wed, 08/01/2012 - 14:52CDD statement on today's FTC COPPA proposal.
Groups: Facebook Space for Pre-teens must protect privacy, be ad-free & marketing free
Submitted by demedia on Mon, 06/18/2012 - 15:56Today, CDD, Consumers Union and a coalition of leading child advocacy, health, consumer and privacy groups sent a letter to Facebook CEO Mark Zuckerberg. The letter discusses the safeguards required to ensure Facebook `does no harm' to young people if it decides to open its platform to children (in order to comply with COPPA, etc).
Google Targets Teens as it Re-envisions Coca Cola Ads for the Digital Era
Submitted by demedia on Mon, 03/12/2012 - 21:27Google is working to help advertisers better understand the power and impact of digital marketing, through its Project Re: Brief initiative. The online ad giant is reworking classic campaigns if they were created today, using powerful interactive techniques targeting mobile and PC platforms. One of the reworked campaigns is for the classic Coca-Cola "buy the world a coke" ad from the early 1970's. In its revision, Google offers teens as the target audience. Nevermind, the yo
FTC Kids Mobile App Study Shows Why New Federal Safeguards Are Needed for Privacy
Submitted by demedia on Thu, 02/16/2012 - 16:37CDD Asks FTC to Protect Children and Teens from Facial Recognition Technologies, inc. marketing tactics used to identify race/ethnicity
Submitted by demedia on Wed, 02/01/2012 - 13:57Facial recognition technologies are now a part of the commercial digital marketing "complex," providing additional data and "activation" techniques designed to trigger engagement and commercial behavior. The Federal Trade Commission requested comments on the issue. Although CDD is concerned about the use of Facial Recognition on all consumers/citizens, inc.
Who is Opposed to Protecting Kids Digital Privacy?--Toy, Advertising, and Direct Marketing Companies [Annals of COPPA]
Submitted by demedia on Wed, 01/04/2012 - 18:07We wish we could have Congress call in the leaders of the online ad lobby and, like they did with tobacco execs, have the executives swear they are telling the truth. Because what many of the companies and trade associations told the FTC in their comments on COPPA are full of false statements and purposeful misinformation.
New Research Reveals Widespread Tracking and Behavioral Targeting on Children’s Websites; Groups Call on FTC to Update Online Privacy Safeguards for Children
Consumer, Health, Privacy, and Child Advocacy Groups Call on Federal Trade Commission to Update Online Privacy Safeguards for Children
New Research Reveals Widespread Tracking and Behavioral Targeting on Children’s Websites
Privacy Policies Inadequate and Misleading
Wiley Rein Fearful of Proposed Policies to Protect Kids Privacy/the Digital Scrooge Tries to Save the Data Collection Past
Submitted by demedia on Tue, 12/13/2011 - 21:00The folks over at Wiley Rein--the Washington legal and lobbying firm which has long represented the largest media companies--are apparently apoplectic that the good people at the FTC want to do a better job in protecting the privacy of children under 13. See their missive below on the FTC's proposed changes to COPPA. Wiley appears to want to keep the FTC from making the appropriate policy changes that nearly everyone familiar with the digital data collection, profiling and targe
Social Media Marketing and Surveillance of Teens: Curating the Conversation on Food and Beverage Products Linked to the Obesity Epidemic
A new paper we've written as part of our social media marketing and public health project. Covers the growing commercial social media surveillance system.
COPPA: First Year Survey of Sites--2001
A report from the Center for Media Education after the law went into effect.
