Youth Digital Marketing
Time Warner/Turner Acknowledges COPPA's stronger children's privacy rules. Cartoon Network's Digital Targeting SafeguardsSubmitted by demedia on Fri, 10/25/2013 - 12:18
Turner TV is introducing advanced digital targeting to its networks. But it has exempted Cartoonnetwork because of the new stronger COPPA kids privacy safeguards. This is a positive move--and we have told so to the FTC. We commend Time Warner and Turner.
Here's an excerpt on its approach:
Groups Ask the FTC to Take a Closer Look at How Facebook’s Recent Proposed Privacy Changes Will Negatively Impact TeensSubmitted by demedia on Tue, 09/17/2013 - 15:31
Hudson Kingston Joins CDD as Legal Director/Will Oversee COPPA and Teen Privacy and Digital Marketing InitiativesSubmitted by demedia on Tue, 08/13/2013 - 17:46
Center for Digital Democracy Adds Legal Director Focusing on Youth Privacy and Digital Marketing Issues
CDD Begins Industry Review to ensure new COPPA Rules are Enforced
The new FTC rules designed to better protect children's privacy kick-in on July 1, 2013. CDD and colleagues led a four-year campaign to help create these safeguards. The new rules better protect kids from stealth online tracking, the collection of their geo-location information by apps and mobile devices, data gathered by social media, etc. Here's a guide for parents to help them understand how to make COPPA work for them.
In a 4-0 decision, the FTC agreed with CDD and a coalition of consumer, public health, and child advocay groups to reject calls from the online marketing lobby to delay the implementation of the new COPPA rules. The decision can be read here.
Our coalition's oppostion to the industry request played an important role in the commission's decision. It can be reviewed here.
This EU-commissioned report--"Assessment of Young people's exposure to alcohol marketing in audiovisual and online media" analyzes the role of Facebook and other social media. It was written by Rand Europe (and CDD is cited, among many others).
Today's missive from the Direct Marketing Association--along with the Chamber of Commerce, advertising, marketing, and TV lobby groups--urging the FTC to delay for months much-needed children's safeguards reveals an industry that has been engaged in behaviorally profiling and digitally stalking kids online (that's what retargeting is--you are stalked from site to site--and now platform (computer) to platform (mobile) as well.
The leading U.S.