Youth Digital Marketing

Digital Junk Food Marketing and African American Youth/Infographic by CDD

Youth of color are a key focus for digital marketers, especially for fast-foods and beverages linked to the youth obesity epidemic.  The digital targeting of African American and Hispanic youth is growing, and uses a full array of sophisticated mobile, geo-location, social media and other cutting-edge marketing strategies.  Food and beverage marketers should adopt practices that stop unfair and irresponsible digital marketing practices.  The FTC and State AG's should call for safeguards.

FTC's Settlement with Google Praised/Warns about Google's plans to further target kids online

Statement of Hudson Kingston, CDD Legal Director:

Google's plans to target kids with marketing and ads/Strong safeguards required/Must demonstrate corp. responsibility

Whether a scoop or a purposeful leak to the The Information online news site in order to gauge political reaction, Google's plans to begin micro-targeting children 12 and younger is a critical public policy and child welfare issue.  As the leading digital

CDD Statement on FTC legal action against Amazon's unfair practices regarding kids, apps and purchasing

"Amazon’s policies of making it simple for children to accidentally spend hundreds of dollars in a “kids” app, and its apparent refusal to refund the money to complaining parents, are irresponsible and unfair.   Today’s FTC action shows that consumers who have been charged for their kids unauthorized in-app purchases should not have to foot the bill.

FTC told that iKeepSafe proposal on children's privacy will not ensure COPPA safeguards

Statement from Hudson Kingston, CDD Legal Director:

Groups call on White House to support safeguards on the use of "Big Data" when targeting youth, esp. for unhealthy foods and beverages

Twenty-eight consumer, child advocacy and public health groups submitted this letter today to President Obama's review on "Big Data" team.  Among the groups signing the letter included the African American Colloboraative Obesity Research Network, American Academy of Child & Adolescent Psychiatry, Consumers Union, Children Now, Common Sense Media, CFA, Interfaith Center on Corporate Responsibility, Momsrising, National Consumers League, Praxis Project and Salud America!

Public Citizen, Children's Advocacy Institute & CDD Oppose Facebook Sponsored Stories Deal That Threatens Teen Privacy/CCFC Rejects Facebook Settlement, Turns down $290K

Feb. 13, 2014

Facebook Settlement Endangers Kids and Breaks Law in Seven States, Public Interest Groups, Parents Tell 9th Circuit
Children’s Privacy Organization Denounces Settlement, Refuses Money

Rubicon Project addresses COPPA with changes to its ad targeting system/But what are the "300 data" points it uses?

We told the FTC about Rubicon Project's approrpriate changes in its targeting system to address the more effective COPPA safeguards.  In its SEC S-1 filing, Rubicon Project explains that:

UK Investigation into Mobile App Purchasing and Children Provide a Roadmap for further U.S. Action

Yesterday's FTC announcement regarding its Apple settlement on consumer consent and in-app purchases by children is just part of what will eventually become a fully developed framework to protect users in the mobile/locational marketplace.  As Kathryn Montgomery and I noted yesterday, the FTC should propose a "rules of the digital

CDD commends FTC on today's Apple decision designed to protect digital consumers

 “The Federal Trade Commission’s investigation of Apple sheds light on a growing practice that poses risks to children and families,” commented Jeff Chester, Executive Director of the Center for Digital Democracy.  “Children are spending increasing amounts of time with mobile apps, generating potentially huge profits for the rapidly expanding gaming and app industries.  In-app purchasing is becoming the dominant business model in many online games and other children’s entertainment content on mobile phones, tablets and gaming devices.  Yet t

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