Case Studies on Digital Marketing Released, including on McDonald's, Coca Cola (behavioral profiling), Pepsi and Multicultural Targeting

CDD has researched and written four case studies on digital food marketing as part of its new report--and they are summarized along with visual and other documentation at our digitalads.org site.  There's a history on the role of behavioral profiling and targeting used by Coca Cola; one on how McDonald's created immersive experiences via a tie-in with the film Avatar; how food and beverage companies target Hispanic and African youth, so-called multicultural marketing; the use of user-generated advertising and marketing by Mountain Dew; and how Pepsi blurs the distinction between advertising and content through its Snack Strong online production service.