The number of kids and teens online is steadily growing, up from 26.6 million in 2000 to 34.3 million in 2003. In fact, the under-18 demographic now comprises over 20% of the US online population, and nearly one-half of all kids and teens are online. |
| According to Nielsen/Net Ratings Inc., an Internet research company, the number of online users in the 2-to-11 age group rose 19 percent to 15.1 million in December 2006, from 12.6 million in December 2002. |
At the end of 2006, well over half (58%) of Americans age 12 or older with Internet access had streamed some form of video content online |
67% of teens are avid users of the Internet. The graph below gives details of Internet usage of tweens. Tweens and young teens aged between 8 and 14 on an average spend 1.5 to 2 hours daily surfing the Internet and make up 60% of the Internet users, aged less than 18. eMarketer , Read/Write Web |
Popular sites visited by the kids include music sites [55%], e-card sites [25%], animal sites [35%], sites on books [20%], sites on TV channels/films and cartoons [25%], sites on mobile phones [19%]. |
Nearly half (47%) of 9-17 year olds, including more than half (55%) of teens, report participation in one or more advertiser-branded activity types in the last month. |
Teens are overwhelmingly gamers, with more than 90% owning a gaming device, and three-quarters playing games (both online and offline) on their computer. |
The “Social Networking and Advertising” paper is based on research conducted by Grunwald Associates for its "Kids’ Social Networking" study, which found that 71 percent of tweens and teens between the ages of 9 and 17 visit social networking sites weekly. |
Teens are almost compulsive about creating and maintaining their online personal spaces; 60 percent have created profiles or personal sites and almost 20 percent update their sites or profiles at least once a day. |
97% of females and 92% of males who are between the ages 11 and 21 and reside in England, Scotland or Wales, have access to a mobile phone…Nine out of 10 text at least daily, and more than half (54%) do so more than five times a day. |
70% of older teenage girls (age 15-17) have created and use a social networking profile. Of boys the same age, only 54% have used a social network and 57% have created a profile. 66% of teens keep their profiles private, meaning they limit access to their information. |