| "Widget ads are expected to boost social network advertising by 70% to $1.6 billion in 2008, according to a recent projection by eMarketer" Widget Company Clearspring Raises $18 Million Mark Walsh. Online Media Daily May 21, 2008. Total online ad spending for 2007 estimate: $19.5 billion Yahoo Tries to Protect Turf From TV Rivals Suzanne Vranica and Brian Steinberg. WSJ Feb. 15, 2007 |
| U.S. advertising in social networks like MySpace will leap to $1.8 billion in four years, up more than 500 percent from $280 million in 2006 MySpace Blurs Line Between Friends and Flack, Stefanie Olsen. CNET July 31, 2006 |
| $1,012.6 billion in U.S. marketing expenditures Media on the Move: How to Measure In- and Out-of-Home Media Consumption |
| $9.4 Billion U.S. were spent across paid placement, paid inclusion, SEO (Search engine optimization) and SEM (Search engine marketing) SEMPO |
| “Search spending was up a startling 62 percent in a year-to-year comparison with 2005, and the survey further predicts that spending will double by 2011 to a total of $18.6 Billion” SEMPO |
| U.S. Internet advertising revenues reached over $16 billion last year, an increase of over 30 percent over 2005 (eMarketer) Advertisers Want More Accountability for Online Media |
| In 2007, ad spending on US social networking sites is expected to spike to $865 million from $350 million in 2006 … By 2010, eMarketer estimates, spending will hit $2.15 billion eMarketer |
| Local online advertising accounted for $1.3 billion spending in 2006, representing only 7.9% of the total $16.7 billion in US Internet ad spending for the year Local Online Advertising |
| Global online advertising revenue to reach $81.1 billion by 2011 The User Revolution report, 2007 |
| Online video ad spending is small - estimated at $775 million this year, compared with total online ad spending of $19.5 billion, according to eMarketer. But online video ad spending is growing faster than other types of online ad spending Yahoo Tries to Protect Turf From TV Rivals, WSJ, February 2007 |
| The local-search market is expected to grow to $13 billion in 2010 from $3.4 billion in 2005, according to research firm Kelsey Group. Marketers, Web Bigs Rush to Crack Local-Search Code |
| But Jeffrey Glueck...cited a Nielsen NetRatings study that showed half of all searches on Google and Yahoo are comprised of 100 terms - and that half of those terms are brand terms ... Why a Strong Brand Is a Search Marketer's Best Asset, Abbey Klaassen. AdAge. March 2007 |
| PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006 to over $300 million by 2010 Blogvertising 3.0 |
| According to comScore, US Internet users performed 75.8% of their January 2007 searches on Google or Yahoo!, and Nielsen//NetRatings put the combined total at 76.4%. In fact, over 90% of US paid search ad spending will go to the two search giants in 2007 Paid search makes up the largest slice of the US online advertising market, as it has since 2003. The Unstoppable Surge of Search Advertising , eMarketer |
| According to revised estimates released last week by the Paris-based media billings research firm [RECMA], the Big 6 ad agency holding companies - WPP, Publicis, Omnicom, Interpublic, Aegis and Havas - billed a total of $195.06 billion during 2006, an increase of 6.8% over the $182.63 billion they billed during 2005. Madison Avenue's Big Gets Bigger, Remain Relatively Small, MediaPost.com |
| eMarketer estimates that over the next five years video game advertising will grow at a compound annual growth rate of nearly 23%, reaching nearly $2 billion by 2011. Looking at the US market alone, eMarketer predicts that in-game advertising will reach $969 million in the same time period. Let the Games Begin Advertising! eMarketer |
| Venture capitalists have pumped $2.5 billion into 400 young Internet companies since the beginning of 2006, compared with $1.3 billion into 236 companies during the previous two years, according to research firm Dow Jones VentureOne. LA Times , August 2007. |
The most likely people to share content are southern or midwestern women in their late 30s to early 40s. Blacks and whites (63%) are more likely to share content via email than Hispanics (56%) or Asian-Americans (46%). Education level doesn't seem to matter much: Sixty-four percent of people without a college degree shared content weekly versus the 61% who had a college degree.