| Total online ad spending for 2007 estimate: $19.5 billion Yahoo Tries to Protect Turf From TV Rivals Suzanne Vranica and Brian Steinberg. WSJ Feb. 15, 2007 |
| U.S. advertising in social networks like MySpace will leap to $1.8 billion in four years, up more than 500 percent from $280 million in 2006 MySpace Blurs Line Between Friends and Flack, Stefanie Olsen. CNET July 31, 2006 |
| $1,012.6 billion in U.S. marketing expenditures Media on the Move: How to Measure In- and Out-of-Home Media Consumption |
| $9.4 Billion U.S. were spent across paid placement, paid inclusion, SEO (Search engine optimization) and SEM (Search engine marketing) SEMPO |
| “Search spending was up a startling 62 percent in a year-to-year comparison with 2005, and the survey further predicts that spending will double by 2011 to a total of $18.6 Billion” SEMPO |
| U.S. Internet advertising revenues reached over $16 billion last year, an increase of over 30 percent over 2005 (eMarketer) Advertisers Want More Accountability for Online Media |
| In 2007, ad spending on US social networking sites is expected to spike to $865 million from $350 million in 2006 … By 2010, eMarketer estimates, spending will hit $2.15 billion eMarketer |
| Local online advertising accounted for $1.3 billion spending in 2006, representing only 7.9% of the total $16.7 billion in US Internet ad spending for the year Local Online Advertising |
| Global online advertising revenue to reach $81.1 billion by 2011 The User Revolution report, 2007 |
| Online video ad spending is small - estimated at $775 million this year, compared with total online ad spending of $19.5 billion, according to eMarketer. But online video ad spending is growing faster than other types of online ad spending Yahoo Tries to Protect Turf From TV Rivals, WSJ, February 2007 |
| The local-search market is expected to grow to $13 billion in 2010 from $3.4 billion in 2005, according to research firm Kelsey Group. Marketers, Web Bigs Rush to Crack Local-Search Code |
| But Jeffrey Glueck...cited a Nielsen NetRatings study that showed half of all searches on Google and Yahoo are comprised of 100 terms - and that half of those terms are brand terms ... Why a Strong Brand Is a Search Marketer's Best Asset, Abbey Klaassen. AdAge. March 2007 |
| PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006 to over $300 million by 2010 Blogvertising 3.0 |
| According to comScore, US Internet users performed 75.8% of their January 2007 searches on Google or Yahoo!, and Nielsen//NetRatings put the combined total at 76.4%. In fact, over 90% of US paid search ad spending will go to the two search giants in 2007 Paid search makes up the largest slice of the US online advertising market, as it has since 2003. The Unstoppable Surge of Search Advertising , eMarketer |
| According to revised estimates released last week by the Paris-based media billings research firm [RECMA], the Big 6 ad agency holding companies - WPP, Publicis, Omnicom, Interpublic, Aegis and Havas - billed a total of $195.06 billion during 2006, an increase of 6.8% over the $182.63 billion they billed during 2005. Madison Avenue's Big Gets Bigger, Remain Relatively Small, MediaPost.com |
| eMarketer estimates that over the next five years video game advertising will grow at a compound annual growth rate of nearly 23%, reaching nearly $2 billion by 2011. Looking at the US market alone, eMarketer predicts that in-game advertising will reach $969 million in the same time period. Let the Games Begin Advertising! eMarketer |
| Venture capitalists have pumped $2.5 billion into 400 young Internet companies since the beginning of 2006, compared with $1.3 billion into 236 companies during the previous two years, according to research firm Dow Jones VentureOne. LA Times , August 2007. |
The most likely people to share content are southern or midwestern women in their late 30s to early 40s. Blacks and whites (63%) are more likely to share content via email than Hispanics (56%) or Asian-Americans (46%). Education level doesn't seem to matter much: Sixty-four percent of people without a college degree shared content weekly versus the 61% who had a college degree.
| There are an estimated 229 million mobile subscribers in the U.S. and 2.1 billion worldwide, according to eMarketer, 2006. Marketing VOX | ||||||||||||||||||
| U.S. Mobile Subscriber Monthly Consumption of Content and Applications
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By 2007 35.9 million Americans will participate in mobile marketing camaigns. - Frost & Sullivan Posted on: Catchwind Mobile Marketing 101 | ||||||||||||||||||
89% of major brands are planning to market via mobile devices by 2008. - Airwide Solutions Posted on: Catchwind Mobile Marketing 101 | ||||||||||||||||||
The number of cameraphone owners climbed to 106 million in the United States, crossing the 50 percent threshold. M:Metrics Press Release April 2007 | ||||||||||||||||||
All told, marketers will spend just $3 billion worldwide on mobile ads this year, according to an Apr. 10 report by ABI Research, an industry research group. But that's expected to grow to $19 billion by 2011 as more users surf the Web via handset. The Sell Phone Revolution, Business Week | ||||||||||||||||||
Nearly 17.4 million mobile consumers downloaded a mobile game last quarter, up 45 percent from a total of 12 million downloaders a year ago, according to Telephia. Mobile Game Revenue in the U.S. Hits $151 Million, Telephia Press Release | ||||||||||||||||||
eMarketer has social media advertising spending pegged at $865 million in 2007, with $525 million aimed at MySpace, $200 million headed for the Facebook/Friendster ilk (i.e., sites other than MySpace). DeathWatch: Yahoo!, iMediaConnection | ||||||||||||||||||
| Advertisers spent $420 million on mobile advertising in 2006 and predict a leap to $900 million in 2007 eMarketer: Ad Spending | ||||||||||||||||||
There are currently nearly 50 million members in "mobile social communities" and is expected to reach 174 million worldwide by 2011, according to ABI Research. Mobile Social Communities , ABI Research | ||||||||||||||||||
The Kelsey Group predicts that the number of mobile Internet users will grow from 37.9 million in 2007 to 91.7 million in 2012, a CAGR of 19 percent. |
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The Kelsey Group's U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent. |
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The number of kids and teens online is steadily growing, up from 26.6 million in 2000 to 34.3 million in 2003. In fact, the under-18 demographic now comprises over 20% of the US online population, and nearly one-half of all kids and teens are online. |
| According to Nielsen/Net Ratings Inc., an Internet research company, the number of online users in the 2-to-11 age group rose 19 percent to 15.1 million in December 2006, from 12.6 million in December 2002. |
At the end of 2006, well over half (58%) of Americans age 12 or older with Internet access had streamed some form of video content online |
67% of teens are avid users of the Internet. The graph below gives details of Internet usage of tweens. Tweens and young teens aged between 8 and 14 on an average spend 1.5 to 2 hours daily surfing the Internet and make up 60% of the Internet users, aged less than 18. eMarketer , Read/Write Web |
Popular sites visited by the kids include music sites [55%], e-card sites [25%], animal sites [35%], sites on books [20%], sites on TV channels/films and cartoons [25%], sites on mobile phones [19%]. |
Nearly half (47%) of 9-17 year olds, including more than half (55%) of teens, report participation in one or more advertiser-branded activity types in the last month. |
Teens are overwhelmingly gamers, with more than 90% owning a gaming device, and three-quarters playing games (both online and offline) on their computer. |
The “Social Networking and Advertising” paper is based on research conducted by Grunwald Associates for its "Kids’ Social Networking" study, which found that 71 percent of tweens and teens between the ages of 9 and 17 visit social networking sites weekly. |
Teens are almost compulsive about creating and maintaining their online personal spaces; 60 percent have created profiles or personal sites and almost 20 percent update their sites or profiles at least once a day. |
97% of females and 92% of males who are between the ages 11 and 21 and reside in England, Scotland or Wales, have access to a mobile phone…Nine out of 10 text at least daily, and more than half (54%) do so more than five times a day. |
70% of older teenage girls (age 15-17) have created and use a social networking profile. Of boys the same age, only 54% have used a social network and 57% have created a profile. 66% of teens keep their profiles private, meaning they limit access to their information. |