Business Week
June 2007
Is there life beyond Second Life? Companies ranging from Walt Disney to Wells Fargo are seeking alternative virtual worlds with both greater security against hackers and control over such things as brand messaging and participants. After all, the Web-based parallel universe is a messy marketplace where you're as likely to see a bare-chested, rabbit-headed avatar trolling for adult-themed entertainment or vandalizing a digital store as a corporate suit leading a training session. And some companies want to target age groups younger or older than the average 30-year-old denizen of Second Life. more