As the nation’s consumer protection agency, the FTC endeavors to regularly update and expand its knowledge of emerging technologies and business practices to guide its law enforcement and policy objectives. In the area of online privacy, our goal is to help consumers benefit from commerce and the free flow of information online without encountering undue privacy or security tasks. For this reason, we place a high priority on learning more about ongoing developments with regard to online advertising technology and practices, and we appreciate you bringing your concerns to the Commission’s attention.