Politics Online

Politics Online: Expectations for how politicians communicate with voters and how voters will question and give feedback to candidates and elected officials will dramatically change as more campaigning is done through the Internet, which prides itself on being participatory, open, transparent and skewed more toward younger audiences.

MySpace Aims to 'Impact' Presidential Race

MySpace Aims to 'Impact' Presidential Race

Tech News World
March 2007 

Vowing to play a "powerful role" in the 2008 U.S. presidential election, MySpace.com has introduced a portal featuring candidate-created profiles as well as voter-registration tools, job listings, videos, "friends" pages and other political content.

MySpace, owned by Rupert Murdoch's News Corp., dubbed the new portal "The Impact Channel" and said it believes the service will play a big part in the way candidates interact with voters. more

 

The YouTube campaign

The YouTube Campaign

Jeff Jarvis - The Guardian
January 2007

The revolution will not be televised. It will be YouTubed. The open TV of the people is already turning into a powerful instrument of politics - of communication, message, and image - in the next US presidential election. Witness: Democrats Hillary Clinton, Barack Obama and John Edwards; Republican Sam Brownback; and more candidates just announced their runs for the White House not in network-news interviews, nor in big, public events, but instead in their own online videos. more

Which Presidential Candidates Have Mastered Google?

Which Presidential Candidates Have Mastered Google?

Wired
August 2007

Much has been made this year of the presidential candidates' increasingly sophisticated online "conversations" with voters. But when it comes to Americans' favorite tool for navigating the web, it turns out most White House contenders are still pretty clueless, a recent round of experiments on Google's AdWords program suggests. more