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General Child Online Protection Act (COPA) Russel Shaw “Behavioral Targeting 101” iMedia Connection Michael Garrity “Behavioural Targeting – ‘Smart’ Marketing or Dangerous Privacy Violation?” September 2006.
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Articles EPIC. “Tools for Protecting Online Privacy” The.Next.Net “Eyeballing the Value of Web 2.0 Startups” Agency Presse France “New Era Online Ads Target Consumer Tastes”, 2007 Jeff Cole “Tracking the Online Community”, AUDIO, March 2007 Cecile Daurat “AOL Offers Ads Linked to Results of Searches”, Washington Post, April 2007 Michelle Megna “Oh Behave: Do Ads Work Best Out of Context?”, E-Commerce Guide, November 2006 David Armano “It’s the Conversation Economy, Stupid” Business Week, April 2007 Business Week “The Sell-Phone Revolution” April 2007 Catherine Holahan “Taking Aim at Targeted Advertising” Business Week, November 2006 Richard Waters "Google's DoubleClick Bid Draws Complaint" Financial Times, April 2007 Andy Chen "Targeting the Social Behavior" |
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Online Publications ClickZ: Internet Marketing Solutions for Marketers IAB Smartbrief,, Interactive Advertising Bureau paidContent.org: The Economics of Content Search Engine Land: A news and information site covering search engine marketing, searching issues and the search engine industry. Search Engine Watch: Provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
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Reports Ariel Feldman, J. Alex Halderman, Edward W. Felten “Security Analysis of the Diebold AccuVote-TS Voting Machine” (PDF) National Telecommunications and Information Administration, Online Privacy Technologies Workshop Oppenheimer “The Digital Consumer: Examining Trends in Digital Media” (PDF) Yahoo! Summit Series, OMD “Truly, Madly, Deeply Engaged” (PDF) Akamai, “Successful Social Networking and User-Generated-Content Applications: What You Need to Know” (PDF) Forrester Research “The Reality of Behavioral Ad Targeting” (PDF) PiperJaffray, “The User Revolution” (PDF), February 2007. |
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Books Philip E. Agre and Marc Rotenberg, eds., Technology and Privacy: The New Landscape (Cambridge, MA: The MIT Press, 1998) Fred H. Cate, Privacy in the Information Age (Washington, DC: Brookings Institution Press, 1997) Simson Garfinkel, Database Nation: The Death of Privacy in the 21st Century (Sebastopol, CA: O'Reilly, 2001) Rob Graham,Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People with the Right Ads at the Right Time (Learning Craft Press) Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci, The Online Advertising Playbook (Wiley) Daniel J. Solove, The Digital Person: Technology And Privacy In The Information Age (New York: New York University Press, 2004)
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