Digital ad companies such as Google, Microsoft, Yahoo and others tout their ability to "convert" an individual to engage in some action--buying a product, clicking a video, filling out a form, and other proactive responses. Digital marketing companies want to generate more revenues by taking credit for how they have influenced your online behaviors--over the course of a day, week, month or even more. So-called "conversion tracking"--which is really online surveillance--is used by many companies online.
EU Privacy Regulators to Online Ad Biz that its Icon Scheme is Inadequate: FTC Must Stop Fearing Ad Lobby & Protect ConsumersSubmitted by demedia on Thu, 09/15/2011 - 11:43
The Article 29 Working Party, the group of EU privacy regulators, has played an extraordinarily important role in proactively protecting the privacy of citizens and consumers. We admire them because they are willing to ask the tough questions and offer meaningful remedies on behalf of the public--something our FTC also needs to do. The FTC is lagging when it comes to saying what many of us know. The IAB self-regulatory "can you see the tiny icon underneath the multimedia video" icon isn't designed to work.
As we mentioned previously, large US consumer data mining companies, which now include the leading ad agencies and interactive marketers, are fearful of the EU's thoughtful and courageous approach to protecting citizen and consumer privacy. These giants fear that the EU standard will influence US policymakers as they craft privacy safeguards (and help make what is still a largely feckless FTC at least minimally effective). The companies are apoplectic over EU proposals that would protect our anonymity--which they see as a real form of Do-Not-Track that may a
Making "Freedom Fries" for Privacy: House Leaders & Industry Fear EU Rules Protecting Citizens and Consumers
This Thursday, the House Energy and Commerce Subcommittee on Commerce is holding a hearing called "Internet Privacy: The Impact and Burden of EU Regulation." We imagine leading digital data collection companies have persuaded Chairwoman Mary Bono Mack that the EU's admirable work on privacy threatens their interests. We have already alerted
As Facebook expands its marketing services for the largest global brands, and works to broaden digital ad revenues, it has been pitching to multinational advertisers that they should create campaigns based on a "social by design" concept. The goal is to help marketers foster brand "communities" of fans and supporters who can promote the product or service to their friends, which h
Several weeks ago we sent to the FTC materials involving Facebook's new policy of having its Credits be the exclusive provider of virtual currency for social games, getting 30% cut of all sales.
WPP's unleashes "world's largest database" with "over 500 million" user profiles-and they claim it protects privacy!
The digital data collection arms race, embodied by the dramatic growth of ad exchanges (and the real-time auctioning off of consumers without their knowledge or consent), now has generated WPP's new Xaxis data targeting platform. As Adweek reports, " Xaxis, a unit that will manage the "world’s largest" database of individuals’ profiles—including demographic, financial, purchase, geographic, and other information that’s been collected from peoples’ Web activities and physical transactions.
Groupon IPO: "the regulation" of "cookies and other current online advertising practices could adversely affect our business"
Groupon's IPO filed at the SEC raises a number of key issues, including the need to protect Internet and mobile privacy in the emerging era of hyper-local tracking and targeting. For example, the IPO refers to the recent hearings on mobile privacy chaired by Sen. Rockefeller and also Sen.