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Cookie Wars:How New Data Profiling and Targeting Techniques Threaten Citizens and Consumers in the “Big Data” Era--now publishedSubmitted by demedia on Mon, 03/05/2012 - 22:11
Our chapter in a new edited volume called European Data Protection: In Good Health? is now published. It survey's the contemporary digital data tracking and online marketing landscape. It pulls back the curtain on many digital marketing practices and claims. Worth a look, as they say, if you have time. More info here.
Submitted by demedia on Mon, 03/05/2012 - 16:28
The EU's Article 29 Working Party, the data protection commissioners group, has sent a letter to the IAB EU and EASA saying that the online ad industry should work with the W3C's Do Not Track process. As you know, the White House endorsed two weeks ago the Digital Advertising Alliance's (DAA) plan to develop a form of Do Not Track. However, many privacy and consumer groups worry that the DAA's approach will
IAB Attacks EU, W3C. Says Protecting Privacy Online is Bigger threat to the Internet than SOPA or PIPA!Submitted by demedia on Sun, 03/04/2012 - 16:43
When the head of the Interactive Advertising Bureau (IAB/US) goes on a tirade in front of the world's leading digital marketing and advertising companies, it's worth noting what's the alarm about. According to IAB CEO Randall Rothenberg, the biggest threat to the Internet today isn't SOPA or PIPA--it's the work of the EU and W3C to protect consumer privacy!
Submitted by demedia on Sat, 03/03/2012 - 15:58
The Digital Advertising Alliance (DAA) political wheeling and dealing should come under greater policymaker and press scrutiny, especially from EU privacy officials. Online data collection companies are terrified that policymakers will enact reasonable safeguards that ensure consumers and citizens get to decide how their data can be collected and used--not the digital data grabbers at Google, Facebook, and many others. These digital marketers would prefer that private deals be struck that will allow the data profiling status quo, including on issues related to our finances,
Say a user wants not to be tracked. That's their choice and right, yes? It should be. But it appears that the White House and FTC blessed Digital Advertising Alliance (DAA), including Google, has other plans for a user in mind. According to the trade publication Digiday, "the ad industry’s Digital Advertising Alliance is currently in discussions with all major browser manufacturers to agree to a consistent implementation of the feature.
Dueling Do-Not-Tracks? Does the DAA/IAB Fear of Multi-stakeholder Process Doom Real Privacy Controls?Submitted by demedia on Sun, 02/26/2012 - 15:43
Is the development of a global, uniform, and powerful means of protecting some of a users information online about to be derailed? That's certainly a possibility, given this week's White House's endorsement of the Digital Advertising Alliance (DAA) plan to implement its own form of do-not-track (DNT). The ultimate fate of the World Wide Web Consortium's (W3C) own work to create a "tracking-protection" standard--one that would likely be more effective--is in doubt. It's precisely because the DAA and i
Submitted by demedia on Mon, 02/20/2012 - 14:02
The key to understanding Google's privacy and data practices is to look at its online marketing initiatives. Users can't be assured their privacy will be protected in a system designed to peel-off so much of their information to be used for profile-based targeting. One Google effort that requires greater scrutiny is its "Zero Moment of Truth" effort, e-book, website, video and all. It's about using search and all the Google tools to influence a consumer precis
Submitted by demedia on Fri, 02/17/2012 - 20:42
The use of "Big Data" marketing tactics to track and target voters raises concerns about the surveillance and manipulation of voters. Compiling huge, private, and unaccountable political databases that tap into our Facebook, mobile phone and web data to better influence voters should not be tolerated. A voter should decide what can be collected and used about them--not the parties or special interest group. As this new Guardian article underscores, both parties must make public how they collect and use information for digital campaigning. In the
Submitted by demedia on Fri, 02/17/2012 - 14:27
We have long said that the biggest advertisers using Facebook get a special deal when it comes to using its targeting platform. This week's Ad Age gives insight into this. In its story on Facebook, marketers and data, it explains that: "Facebook typically gives top advertisers early access to products. That special attention extends to interest-level data for marketers spending at least seven figures, according to someone familiar with the deals.
Submitted by demedia on Thu, 02/16/2012 - 16:37