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Google's new Privacy Settings: Why Can't they Admit its really about more Intense User Profiling & TargetingSubmitted by demedia on Tue, 01/31/2012 - 17:41
Submitted by demedia on Fri, 01/13/2012 - 14:53
Microsoft likes to suggest its concerned about consumer privacy. Yet because they are in the digital marketing business worldwide, they are engaged in the full range of data collection and targeting practices which are problematic to both privacy and consumer protection. Note how they are tapping into powerful offline databases, using Windows ID log-in information, and targeting cross-platform. Microsoft will need to do a much better job on privacy.
Submitted by demedia on Fri, 01/06/2012 - 16:26
First, the Future of Privacy Forum should do better and embrace a more truthful standard when it files documents at federa agencies. In its COPPA filing, the group claims it is a "think tank." No where do they mention they are funded by the largest data collection and targeting companies, including Facebook, Google, Yahoo, Microsoft, AT&T, etc. The group's financial conflicts of interest on data privacy issues should be ad
Who is Opposed to Protecting Kids Digital Privacy?--Toy, Advertising, and Direct Marketing Companies [Annals of COPPA]Submitted by demedia on Wed, 01/04/2012 - 18:07
We wish we could have Congress call in the leaders of the online ad lobby and, like they did with tobacco execs, have the executives swear they are telling the truth. Because what many of the companies and trade associations told the FTC in their comments on COPPA are full of false statements and purposeful misinformation.
Google User Tracking and Ad Targeting: "a single creative concept [will] create millions of permutations based on the user"Submitted by demedia on Thu, 12/15/2011 - 15:17
The integration of data on users and their networks along with advances in digital ad creation now permits many more variations of a interactive ad that's based on the unique behaviors of an individual. It's one of the key issues involved wth the fight to protect online privacy. Here's an excerpt from today's on Google's Neal Mohan (from Campaign Asia):
Wiley Rein Fearful of Proposed Policies to Protect Kids Privacy/the Digital Scrooge Tries to Save the Data Collection PastSubmitted by demedia on Tue, 12/13/2011 - 21:00
The folks over at Wiley Rein--the Washington legal and lobbying firm which has long represented the largest media companies--are apparently apoplectic that the good people at the FTC want to do a better job in protecting the privacy of children under 13. See their missive below on the FTC's proposed changes to COPPA. Wiley appears to want to keep the FTC from making the appropriate policy changes that nearly everyone familiar with the digital data collection, profiling and targe
Data Tracking, Profiling and Targeting Comes to Your Ad via new Meta Data initiative. Ads will further spy on youSubmitted by demedia on Tue, 12/13/2011 - 18:17
Anyone who has read my Digital Destiny book will see how this announcement by the ad lobby raises additional privacy and consumer protection concerns. Here's the excerpt from the trade story:
Facebook uses neuromarketing research to back its online ad clout--tracking brain/subconscious behaviorsSubmitted by demedia on Fri, 12/09/2011 - 16:22
Facebook's expansion of its data collection and ad targeting system includes a recent alliance with the Nielsen company, to help it validate its worth to the largest global advertisers. Now Facebook is working with Nielsen's new neuromarketing service Neurofocus. Like other major online marketers, Facebook is researching how its ad system influences the unconscious perceptions and emotions of individuals. It has just released a new study done with Neurofocus documenting the &qu
Viacom (Nickelodeon): Not So Kid-Friendly/ Says Protecting Kids Privacy and their Health conflicts with profitsSubmitted by demedia on Tue, 12/06/2011 - 12:35
Viacom must have grinches running their business, especially for its well-known Nick franchise. While positioning itself as a pro-kid enterprise, Viacom has played a key role working to undermine proposed voluntary guidelines for food marketing. While the media giant has financially backed legal tomes claiming such guidelines aimed at reducing junk food aimed at kids is about protecting the First Amendment, Viacom's recent annual SEC report makes it clear it's r
Submitted by demedia on Mon, 12/05/2011 - 16:52
The key EU privacy regulator Article 29 Working Party meets this week and will adopt a decision on the IAB self-regulation plan. Today, the leading EU consumer group BEUC (a consortium of all major EU groups and a key member of the US/EU consumer group TACD) sent the attached letter. It strongly criticizes the IAB self-regulatory system.