Facebook and its "Sponsored Stories" for Marketers:"increase and amplify the impact of brand-related actions taken by consumers"Submitted by demedia on Fri, 09/30/2011 - 15:58
While Facebook largely denies that its recent changes are related to maximizing its ability to capture and capitialize on the information of its users and their friends, it's important to follow the business model. Recent comments by Time Warners' The Cartoon Network on its use of Facebook help to clarify the intent of what Facebook is doing.
All those concerned about the future of privacy and surveillance--from government or industry (or who knows who!) should read these highlights reported by Inside Facebook as they live blogged Mark Zuckerberg's presentation at f8. It's unbelieveable he and others can say all this with a straight face. Where is moral education when you need it!
Facebook's "Beacon" Privacy Fiasco Lives Again in latest Update/Time for FTC to Act, Chairman LeibowitzSubmitted by demedia on Tue, 09/27/2011 - 13:10
Back in November 2007, when Facebook's Mark Zuckerberg announced how its new Beacon and Social Ads services were a "completely new way of advertising online," we knew it would be be accompanied by both privacy and consumer protection concerns. Mr.
Google Expands User Targeting & Data Collection in China: Human Rights & Privacy Issues Should be RaisedSubmitted by demedia on Mon, 09/26/2011 - 20:30
Google has been expanding its China online advertising business through its DoubleClick data targeting division, according to a report published by the Beijing-based "The Economic Observer." The new story explains that "Google has passed the annual inspection as an Internet Content Provider in China," and is based on comments made by Liu Yun, a Google executive there. The article underscores why more should be done to press Google to explain what it's done in China since the
Facebook Boosts Diageo Alcohol Brands in "Multimillion-dollar advertising deal" as social media deal brings salesSubmitted by demedia on Mon, 09/26/2011 - 16:10
As CDD's report on digital alcohol marketing documented, alcoholic beverage marketers are using the full range of online ad tools to target users--including young consumers. Facebook, as part of its "do everything to boost our revenues prior to our IPO" strategy, just made a deal with Diageo--which produces well-known brands as Captain Morgan, Smirnoff, Jose Cuervo, etc. Facebook is saddling up to the digital ad bar to help Diageo use its social targeting clout. Already, a "
Transforming Google "Mobile Movement" and Facebook's "Profile" Changes into a Public debate on Digital Future
We must become proactive stewards of a sustainable digital environment. That means not allowing the major digital marketing companies, such as Google and Facebook, to determine what the "digital destiny" will be for our communities and the Republic. As we noted in the last post, we believe that concerned members of the online community must take action to ensure that the forces unleashed to generate greater local advertising, data collection, targeting of individual users and groups (such as via
I just spoke in Burlington Vermont at an event organized by the Center for Media Democracy, CCTV and other community media groups. The Burlington cable access orgs have successfully created a robust community providing a broad range of public interest video and digital media content and services. It is is one of the best examples of how the original vision for cable TV as a community medium--developed in the late 1960's--can be fulfilled.
We can't pass up this want ad posted by Google. It says a lot about where digital marketing does and is headed:
We have called on Congress, the FTC and the European Commission to regulate the use of neuromarketing--techniques embraced increasingly by the largest digital marketing and media companies and global brands. No one should be permited to unleash messages designed to deliberately bypass a citizen/consumer conscious mind. Now, one Microsoft consultant is calling for marketers to expand their use of such