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Facebook Expands Tracking & Targeting of Hispanic-Americans/Illustrates Need for FTC to address Spanish Language Privacy IssuesSubmitted by demedia on Sat, 11/09/2013 - 16:17
U.S. hispanics are seen as a large pot of digital dollar gold by online marketers. Closely researched by the ad industry, Hispanics are viewed as brand loyal, significant spenders, early adopters of mobile and social media, and provide long-term marketplace growth. Facebook is expanding how it tracks and targets Hispanics. The company says it has 23 million people in its "U.S.
Time Warner/Turner Acknowledges COPPA's stronger children's privacy rules. Cartoon Network's Digital Targeting SafeguardsSubmitted by demedia on Fri, 10/25/2013 - 12:18
Turner TV is introducing advanced digital targeting to its networks. But it has exempted Cartoonnetwork because of the new stronger COPPA kids privacy safeguards. This is a positive move--and we have told so to the FTC. We commend Time Warner and Turner.
Here's an excerpt on its approach:
EU Data Regulation Proposes Important Safeguards for Profiling, inc, on Race/Ethnicity, Religion, Politics, etcSubmitted by demedia on Mon, 10/21/2013 - 23:51
In the new proposed Regulation passed earlier today by the LIBRE committee of the EU Parliament: "Profiling that has the effect of discriminating against individuals on the basis of race or ethnic origin, political opinions, religion or beliefs, trade union membership, sexual orie
Submitted by demedia on Fri, 10/18/2013 - 20:52
Submitted by demedia on Thu, 10/17/2013 - 12:21
Submitted by demedia on Thu, 10/17/2013 - 12:08
23 US Public Interest Groups Back European Union Data Protection Regulation
WASHINGTON – A coalition of 23 US consumer, privacy and public interest groups today wrote the European Parliament expressing strong support for the proposed European Data Protection Regulation because “we believe that the promotion of stronger privacy standards in Europe will benefit consumers around the globe.”
Google's new social shopping tactic aimed at having mobile devices ring up the $ (but glad it exempted teens)Submitted by demedia on Sat, 10/12/2013 - 13:24
Social commerce, as it's called, is a major component of contemporary marketing. Using friends to sell to their friends is seen as the best way to pitch products, Brands orchestrate a complex infrastructure of viral marketing, blogger endorsing, and content sharing services designed to convince consumers that they should tell all their friends about their products and services. The online marketing industry, armed with Big Data power that tracks and analyzes everything we do, wants us to all be digital shills for advertisers.
Submitted by demedia on Sun, 10/06/2013 - 12:48
Today's New York Times has a front-page story on cross-patform tracking of users, inc.
Submitted by demedia on Sat, 10/05/2013 - 12:39
Digital marketers have long used "online behavioral targeting" to stealthily track a consumer who is seeking an airplane ticket or some other travel-related purchase. It's just one of the categories that illustrate what the U.S.-led digital advertising industry has perfected--a variety of commercial surveillance tools. Consumers who travel are now also subject to the automated process of selling their data profile to the highest bidder, so they can be targeted regardless of where they are online (jncluding when they use mobile devices). Here's an excerpt
For Twitter's Future, the Role of Big Marketers and Data, see its IPO--and also its worries that privacy will be protectedSubmitted by demedia on Fri, 10/04/2013 - 12:21
With all the breathless discussion on Twitter and its stock price, the real issues are privacy, user control over all their data, and the role of major advertisers shaping its platform. Here are key excerpts from its newly filed IPO. Note its concerns about privacy regulation. (my bold as well)