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Digital Destiny Archive

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Google's plans to target kids with marketing and ads/Strong safeguards required/Must demonstrate corp. responsibility

Whether a scoop or a purposeful leak to the The Information online news site in order to gauge political reaction, Google's plans to begin micro-targeting children 12 and younger is a critical public policy and child welfare issue.  As the leading digital

When will DoJ/FTC Put a Stop to Big Data Mergers? Deals keep coming, placing privacy & competition at risk

We think both the DoJ and FTC are failing to seriously address the impact of growing consolidation in the digital data consumer targeting industry.  The latest deal came yesterday, when Rocket Fuel said it was acquiring X+1.  These transactions have serious consequences for consumers, in terms of their privacy, and also impact the competitiveness of the marketplace.  The antitrust agencies need to do a better job to understand the so-called "programmatic&quo

Time Warner's 2014 SEC report illustrates COPPA's positive impact protecting young people's privacy and empowering parents

Time Warner (Cartoon Network) explains in its 2014 annual report for investors filed at the SEC:  “The Company’s businesses are subject to existing laws and regulations governing data privacy, data security and cybersecurity in the U.S. and internationally. For example, in the U.S., the Company is subject to: (1) U.S.

TACD calls on FTC and Irish DPA to protect Facebook users privacy and "halt" its new global tracking tactic

TACD calls on regulators to stop Facebook collecting web browsing data

July 29, 2014

CDD, allies, tell FTC it must do better job addressing mergers related to databroker companies

Companies holding vast datasets of information on American and consumers, using techiques that have transformed the marketing industry, are being acquired by such giants as Google, Facebook, Acxiom and many others.  CDD organized a meeting today with officials working on competition issues at the Federal Trade Commission.  A number of key competition issues were discussed, including the need for the FTC to do a better job examining the anticompetitive impact of data related mergers.  We distributed the attached list, which are merely an informal snapshot of M&A activity i

Facebook's geolocation tracking & targeting "research"--tracking your "mobile signal" to boost Ikea sales

Marketing companies test--yes, that's what they do.  But in the digital age, where the ability to closely follow, analyze and influence an individual based on their location and data is a common practice, market research requires new safeguards.  Agencies working with Facebook just won a award for its use of research in the EU.  But what was done raises questions, and is linked, in our opinion, to Facebook's work to

Facebook's "research" to help its advertisers better target you, inc. with Instagram

Facebook is expanding its research activities in order to encourage the largest brand advertisers to spend more money on its online and mobile platforms.  Its research isn't really about objective scholarship--but about better targeting you and your network of friends and contacts.  For example, Facebook is using research to enhance how its Instagram acquisition can make more money, recently explaining that "Instagram is an incredible platform for marketers to influence the way people feel about the world." Facebook's

Facebook's "emotional" research--it's all about better influencing you, inc, subconscious level, & collecting data for marketers

Facebook is in the business of delivering you and your network of friends and relationships to advertisers and marketers.  You are its product, that it serves up to fast food, credit, entertainment, alcohol, apparel, and even political campaigns.  Facebook's research department is all about improving how it helps getting individuals to better respond to marketing, especia

Data Minimization in the Age of Big Data

Big Data is not a panacea – We must promote data minimization
 

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